The analytics dashboard provides a holistic overview of your users' activity via several view-specific charts and graphs. Views can be filtered by segment (the same segments you used previously for guide targeting may apply here) and for time frame. Each view gives you a particular insight into the behavior of your users in your application.
Via the Analytics Dashboard, you can view:
- Visitor counts
- Visitor overview
- Top pages
- Top features
- Visitors over time
- Page and feature usage over time
- Page use by visitor
- Feature use by visitor
This view tells you exactly how many individual visitors signed in to your application within a time range. Initially you are presented with four separate filters: Today, Yesterday, Last 7 Days, and Last 30 Days, but if you wish to change these filters, you can do so in the drop-down above the Visitor Counts section, which is highlighted below.
This view provides you with information on how many users have signed in to your application within a specific time frame. In the example below, the filter is set to Last 30 Days, but this can be configured within a custom range.
The most interesting aspect of this view is that it tells you the average amount of daily time your users spent on an application. As you change the segmentation of your users, you will notice this statistic changing.
This view allows you to see which pages are receiving the most amount of views. If you would like to see more analytics on your top pages click the View All Pages button in the top right of the section.
This will transfer you to the Pages tab, which will provide you with more in-depth analytics on each of your pages as well as give you the option to add more pages as well as search for pages by keyword.
This view functions similarly to the Top Pages view, but it displays the Top Features and the number of clicks that each top feature has received. Number of Clicks refers to the total number of clicks on the feature from all visitors within the segment and date range specified at the top of the page.
If you would like to view more analytics on your top feature, click the View All Feature button denoted by a cursor in the top right section. This will bring you to the features tab, however, only features with click data will appear in this tab.
Visitors Over Time
This section displays how many of your visitors accessed your application based on the range you've configured.
You will notice that regardless of the range configured, whether that be in the Last 90 Days or Yesterday, this graph will provide a detailed breakdown. If the range is set to Yesterday, for example, the X axis of the graph will be broken down by hours. If the range is set to Last 90 Days the X axis of the graph will be broken into weeks. This visual representation is meant to give you a snapshot of your user's activity.
Page and Feature Usage Over Time
Unlike the other views, the filters for this section can be found directly to the right of the section's name and can be configured to display Views/Clicks or Visitors. In this view, you can get a visual comparison of features and pages over time.
Each page or feature selected in this view receives its own color in the chart in order to differentiate it from other pages or features. If you would like to add or remove a page to this chart you can do so from the Manage Pages button in the top left. If you would like to add or remove a feature to this chart you can do so from the Manage Features button in the top right.
Page Use By Visitor
Based on the pages you configured in the Pages tab, this chart will show you the number of visitors per page as well as the average number of views each page received. The number of visitors is on the X axis while the average number of views each page had is on the Y axis.
When you hover over each dot on the graph, it will display both metrics (number of visitors and average number of views).
Feature Use By Visitor
This view is nearly identical to the Page Use By Visitor view, except it displays Feature Use instead of Page Use. The number of visitors is on the X axis while the average number of clicks each feature had is on the Y axis.
When you hover over a dot on the graph it will display both metrics (number of visitors and average number of clicks).
This section lists all the users associated with an application. You can sort the list by alphabetical order and see how many days each user has been active as well as how many events they have interacted with. Events are the key features and events that drive value for your product.
If you would like to rearrange the columns or add other metadata fields to the columns to help analyze who the visitor is/where they may be located/etc. based on what metadata fields you have chosen to pass down, you can do so by clicking the in the top right of the section.
If you would like to download an Excel spreadsheet of the data in the Visitors section, you can do so by clicking the icon.