Geography is the science of our world. Maps provide a context in which we can understand data—the key to living in, working in, and sustaining our world. GIS is used as a framework for applying geography to daily work; it not only allows us to understand information, but it provides the tools for smarter and better decision making.
In his Esri UC 2015 keynote, Esri President Jack Dangermond called this 'geoenlightenment.'
"We are entering into a period of Geographic Enlightenment. And GIS is waking up the world to the power of this geography, this science of integration… You may ask the question, 'What is geoenlightenment, this new term?'
My definition of it is... understanding the interconnectedness of things. Like us as a community, we’re interconnected as individuals; we’re interconnected with our planet; and the planet and its ecosystems are rich with these interconnections. What we do here affects there. So geo-enlightenment is about understanding this interconnectedness and also applying this knowledge everywhere; applying it to make the world a better place."
Listen to the keynote >>
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